Marketing analytics and reporting consulting
Turn fragmented marketing data into clear, decision-ready reporting.
Metricized helps U.S. businesses audit analytics, build custom dashboards, and connect marketing data so teams can trust what they see and act on it.
- Analytics audits
- Custom dashboards
- Ongoing analysis
A working Data Studio report using disclosed Google demonstration data.
Built around the tools your reporting already depends on
- GA4
- Google Ads
- Search Console
- Data Studio
- Power BI
- BigQuery
The reporting problem
Reporting should clarify decisions—not create more questions.
Marketing tools count, label, and attribute activity differently. A useful reporting system makes those differences visible and focuses attention on the decisions the business needs to make.
01
The numbers do not agree
GA4, advertising platforms, search data, and internal records can report different versions of performance without explaining why.
02
Reporting is fragmented
Teams assemble spreadsheets and screenshots instead of working from a consistent reporting process.
03
The dashboard does not guide action
A report can contain accurate charts and still fail when it lacks clear KPIs, context, or decision-focused design.
Consulting services
Support built around the decisions you need to make.
Start with a focused audit, a reporting build, or ongoing interpretation. Scope follows the data, decisions, and level of support involved—not a rigid package.
01 · Measure
Analytics audits and measurement strategy
Review GA4, conversions, reporting definitions, and connected marketing data to identify gaps and inconsistencies.
- GA4 and conversion review
- KPI and source definitions
- Prioritized recommendations
02 · Build
Custom dashboards and reporting systems
Adapt a reusable report or build a custom dashboard, data model, and reporting workflow around business decisions.
- Data Studio and Power BI
- APIs, BigQuery, and modeled data
- Validation and documentation
03 · Interpret
Ongoing reporting and analytics advice
Interpret performance, refine reporting, and prioritize findings through recurring analysis and practical guidance.
- Recurring report review
- Decision-focused analysis
- Reporting refinements
Custom reporting scope
Start with a proven structure—or build around your data.
The right solution may be a customized template, a fully custom dashboard, or a modeled reporting system with durable data sources and integrations.
Focused
Customized reporting template
A supported starting point adapted to the business.
- Client branding
- Relevant KPIs and filters
- Supported data sources
- Clear setup and handoff
Custom
Custom dashboard
A decision-focused report designed around real requirements.
- Business-specific requirements
- Multiple relevant sources
- Custom calculations and UX
- Validation and documentation
Modeled
Reporting system
A maintainable reporting layer for more complex data.
- Durable source datasets
- API or warehouse integrations
- Data modeling and transformation
- Maintainability planning
How the work is approached
A reporting process grounded in validation.
The goal is not to display the maximum number of metrics. It is to establish what the data means, design around the decisions it should support, and verify that the report behaves as expected.
Clear scope. Visible assumptions. Documented handoff.
No inflated claims or black-box reporting.
- 01Understand the decision
Identify the audience, questions, KPIs, and constraints.
- 02Review the data
Examine sources, definitions, discrepancies, and readiness.
- 03Design and build
Structure the report and model data where it is needed.
- 04Validate and hand off
Test results, document assumptions, and define next steps.
Uses Google Merchandise Store demonstration data. No client data is shown.
Free reporting template
A practical starting point for GA4 reporting.
Preview a supported Data Studio dashboard designed to make common GA4 reporting easier to review. Use the editable template as a starting point, or ask about adapting it to your data, branding, and reporting requirements.
Review the template details and request access on the template page.
Selected insights
Practical guidance for better reporting.
How to create a Data Studio report
Build and validate a useful GA4 report from a clear reporting plan.
Export a Data Studio report to PDF
Download or schedule a report while preserving a usable layout.
Diagnose GA4 Data Studio quota errors
Identify concurrency and token issues before changing architecture.
One accountable point of view—from discovery through recommendations.
Founder-led consulting
Founder accountability
Founder-led, evidence-led.
Metricized is led by Leonel Tapia, whose experience spans marketing analytics, GA4, search and advertising reporting, dashboard UX, data modeling, Google Cloud, BigQuery, custom integrations, and SEO strategy.
Work is scoped around the client’s actual reporting needs. Analysis and content may use AI assistance, but recommendations and published guidance are reviewed and remain human-accountable.
Start with the reporting problem
Tell me what is not working in your reporting.
Share the data sources, reporting challenge, and decision you are trying to support. Metricized will review the request and provide a scheduling option when the work appears to be a reasonable fit.
Short qualification form. No obligation.