Influencer marketing is undoubtedly a force to be reckoned with in the B2C space, but what about for B2B businesses? As you may be aware, influencers can really help B2C businesses by driving sales, whether it’s purchasing online or visiting…
Influencer Marketing
How to Spot / Avoid Fake Influencers on YouTube & Instagram
Influencer marketing is a very lucrative business model for many entrepreneurs on Social Media channels like Instagram and YouTube. New and existing brands alike aim to work with authoritative influencers in a particular niche when they have amassed a significant…
How to Generate More Sales with YouTube Influencers
If you have an online business, YouTube influencers can help you generate more sales (or leads), allowing you to maximize the ROI of your marketing campaigns. By associating your brand with the right influencers in your industry, you’ll gain access…
The 4 Tiers of Social Media Influencers (And Which One to Choose)
You can categorize social media influencers in 4 different tiers: nano, micro, macro, and mega influencers. Which one you may need for your brand will largely depend on a number of factors, including your budget, how accessible these may be,…
Leveraging Influencer Marketing for ECommerce Businesses
Influencer marketing can benefit just about any type of business, and ecommerce is no different. What’s more, ecommerce businesses have more flexibility in terms of what they can offer to partner with potential influencers. In this article, we’ll take a…
Influencer Marketing Strategies With No Budget
Investing in influencer marketing with a small budget can be a challenge, but what if you aren’t quite ready to spend? This would be even harder to pull off but certainly not impossible. With the right strategy, you can work…